A department store customer service clerk, known for her sincere and earnest attitude, finds herself confronted by a rude, aggressive customer dissatisfied with a product. Trembling with fear and anxiety, the female employee is forced to deeply take him into her throat, as he thrusts all the way to her gag reflex, demanding she savor every moment. His actions resemble a degrading apology through deep throat, leaving the outcome all too predictable. The meaning of "sincere effort" is lost in the act.