During the chaotic Heisei era, impacted by disasters and economic downturns, the adult entertainment industry became increasingly polarized—splitting into high-end and budget establishments. With the enforcement of stricter adult business laws, niche services like full-service brothels were driven underground. More housewives began working as sex workers, marking an era where married women and milfs started appearing in pink salons and handjob cafes. Tired salarymen and students sought comfort, leading to increasingly diverse services offered by delivery health clubs. After flashing bare-chested or going commando for exposure play, customers could look forward to full intercourse. No-panty handjob delivery services gained massive popularity. Additionally, specialized shops catering to senior clients emerged, offering caretaker-themed experiences, expanding the industry to meet a wide range of desires.